To become a social media manager, you need to know some things. In this post, I will share everything you need to know about becoming a social media manager with you.

It is quite a long read but trusts me, it is worth it. So, get ready to be schooled.

Becoming a social media manager is one of the best jobs of the 21st century if you ask me. 

Almost every business today is on social media but unfortunately, not all of them are crushing it. That’s one of the reasons social media managers exist. 

I started social media management somehow by mistake but now I’m earning enough, loving the job, and hoping to grow bigger.

I’ll be sharing my journey as a social media manager and social media coach with you on this blog.

I recently created a guide on how to make money online. This guide will help you make money from home especially if you live with a chronic illness. Download below.

Let’s get back to it.

Who is a social media manager?

A social media manager is someone who is responsible for the social media presence of a business.

As a social media manager, you can be part of an organization’s marketing team or part of an agency, or a freelancer like me.

What does a social media manager do?

The main responsibility of a social media manager is to handle the social media page(s) of businesses and organizations.

This means that you can decide to focus on just one social media platform or multiple.

Social media management goes beyond just posting content on social platforms, here are some roles of a social media manager

1. Creating editorial content calender for specific platforms

Your first job as a social media manager should be to come up with a content calendar that follows your strategy.

A content calendar will help you stay organized and prepared for content. You don’t have to wait till when you are supposed to post before running around for content.

To stay on top of your game and sane, you need to come up with a content calendar.

Hubspot has a free content calendar template and a full guide on the content calendar, click here to read and download.

2. Responsible for content creation

This is the most obvious role of a social media manager. You are responsible for the content published on social media. Content creation is one of the most important aspects of social media. 

You are expected to come up with content tailored to the goals of the business and audience interest.

In order to achieve this, you need to carry out audience research. This will help you understand the audience you’re dealing with.

Audience research looks something like this,

  • Creating an audience persona.
  • Listing out their demographics
  • Figuring out which platform is best to find them on. For instance, if you are working with a fitness brand, twitter is going to be a bad idea, Instagram and YouTube would be better platforms to find your audience.
  • Knowing which type of content they prefer. Is it videos, gifs, or even audio.

Don’t worry too much about audience research because it is sort of a continuous process. Your audience might change with time so you need to keep testing and observing.

3. Planning and creating campaign strategy

Social media is huge, you need a strategy to win.

Every now and then businesses might need to run a campaign on social media whether (could be paid or free). You are required to come up with a social media strategy for that campaign. 

For instance, a brand might want to release a new product. You need to come up with a strategy to help build awareness of that product.

The most important thing when creating your strategy is to know the end goal of each campaign.

What is to be achieved after the campaign? Some campaigns might be to

  • Brand awareness
  • Increase website visits
  • Increase sales via social media
  • Get more engagement
  • Build community

Once you know the goal, the next question is how can you achieve it?

4. Tracking and reporting each campaign

After creating your strategy, you’re not done. You need to track the campaign.

Wait, even after tracking, you still need to create your report and send it to the appropriate person.

This could be the owner of the business, your team leader, or a marketing director, depending on how you work as a social media manager (more on this later).

5. Customer service

Have you ever called out a business on social media and they responded in seconds? I have.

If you’re wondering how they do that, it is the work of their social media management team.

As a social media manager, you are required to respond to every mention, comment, and message from customers.

In some cases, you might have been provided a script that contains the appropriate reply to some message. However, in other cases, you might be required to be creative with your response.

6. Brand representative

If you are a social media manager, you are representing that business on social media. You are their voice on social media so it is important to learn the brand voice and tone.

Each content you put out must be related to their brand, their tone, and most importantly their mission.

7. Community building

According to research, one of most companies’ priorities is to increase community engagement.

Image from Sprout Social

Increasing community engagement is important because it builds trust. As a social media manager, you need to understand how to engage an audience and keep them together as a community. 

With a great community, businesses can thrive on social media.  

8. Tracking & Reporting

I’ve mentioned this earlier but it is not only when a campaign is going on that you have to track and report.

To be a successful social media manager, you need to set social media goals that are aligned with your business goals. These goals will be used to measure success over time.

Depending on the social media goal you set, you need to track the progress using social media metrics.

It is your job to always look out for what is working and not working, what is taking you closer to the social media goals you’ve set. 

Here are some of the metrics you can measure depending on your goal

  • Reach
  • Engagement 
  • Shares
  • Comment
  • Website clicks

For instance, if your social media goal is to increase sales, metrics like website clicks, lead conversion rate, and email sign-ups will be more important to you than follower’s growth. Read more about social media goals here.

After measuring these, you are to create a report and send it to the appropriate management which is mostly the business owner(s).  

What social media management is not

We have discusses what you do as a social media manager, how about what you are not?

Because there are too many misconceptions about social media managers. So. let’s get to it.

1. Marketer

A mistake people make is to think social media managers are marketers or social media marketers.

No, a manager is different from a marketer.

Although having some social media marketing skills like copywriting and SEO can help you become a better social media manager.

Your job as a social media manager is to manage social media platforms and help more people see the business, a social media marketer’s job is to use marketing skills to increase sales. 

The truth is, as a social media marketer, you can double as a social media manager but not every social media manager can do the work of a marketer.

2. Magicians

Social media managers are not magicians. We cannot increase followers or sales with a magic wand.

Time must be invested in every social media platform if you want to see success. Social media is long-term, period. 

With consistency and patience, you will see results.

3. Social media coach

 You don’t have to be a social media coach to be a social media manager. The two jobs are different and what it requires are different too.

Although you might grow strong enough in social media management and become a coach later.

How to become a social media manager and roles of a social media manager

How to become a social media manager

1. Learn about social media management/marketing

Just because you manage your own social media page does not mean you are a social media manager. 

You need to gain knowledge in the field. There are plenty of ways to gain knowledge.

Starting with my favorite,

  • YouTube

Go on youtube and search for social media management, There are millions of videos on how to become a social media manager. I personally love and watch Latasha James’ channel. 

She has a lot of gems for you there. 

If you do not like YouTube, there are courses.

  • Courses

There are different social media management and marketing courses you can take. There are free courses and paid courses.

The social media management foundation is a paid course by a friend and Hubspot academy has lots of free courses on social media.

You can also join my free telegram group by clicking here. It’s new and I share my journey as a social media manager there. 

2. Get experience

I know of three ways to gain experience when it comes to social media management, they are,

  • Internship

Look for a social media manager or an internship position in a digital marketing company. There are many ads online for this position. You can look out on check google, Linkedin or even sponsored ads on Instagram and Facebook. 

As an intern, you will learn from someone and this will help you learn faster on the job because there is someone telling you what to do and what not to do. You can consider asking for payment as an intern. 

  • Work with a social media agency

Some people started their career as an employee in a social media agency. Working with an agency will give you the experience of social media marketing and how social media works. 

This option is great for you if you don’t like working alone, because working with an agency means that you will have a team of other social media managers and you will be able to share ideas with them. 

  • Freelancing

Okay, so you can’t find an intern or a social media agency? Then start as a freelancer.

This is what I am into. I am a freelance social media manager. In fact, I do a lot of freelancing but that’s not the issue. 

The issue is that you can start your career as a freelance social media manager. 

As a freelancer, you are running a business. You are more like an entrepreneur so you need to have business skills like 

  • Communication
  • Organizational skills
  • Customer relation
  • Time management

Other important skills or training that might increase your earning power as a freelance social media manager are

  • Graphics designing
  • Content creation
  • Creating invoice
  • Creating social media strategy
  • Copywriting

There are a lot of freelance social media managers today.

To gain experience as a freelance social media manager, you can start by managing a friend or family’s business, or volunteer to handle an organization’s social media page. Do that for at least 3 months before moving to the next step below.

3. List your services

After getting experience, list out the services you know you can render as a social media manager. You don’t have to start with everything.

Some services you might start with are

  • Helping clients create content calendar
  • Social media page audit
  • Content writing
  • Page revamp
  • Content and story posting

After listing these services, batch some together and put the price. You can batch up to three different packages with different prices. Make it PDF and send it to the client whenever you’re ready to hire.

4. Build portfolio

Your portfolio is like your resume. It consists of your past works, your training/certification, how you can help your client which is also your services. 

I suggest you work for at least three months before starting to build a portfolio so that you will have recorded what worked and did not work. 

How much do social media managers earn?

Aside from the fact that I get to scroll all over social media (which I love), I also earn enough for myself. I hope to earn more because I know the earning potential as a social media manager. 

Earning as a social media manager depends on your level of experience just as many other jobs. 

  • Beginner/new entry

A beginner especially if you are starting as a freelancer, you might want to consider working for free to gain experience. 

If you consider working for an agency or as an intern, you might not be the one to fix the price but it should be negotiable. 

Anything below $50 which is roughly 20,000 naira should not be accepted as a beginner. 

  • Intermediate

Now, you’ve probably gained a year or two of experience in social media management. Good for you. 

As an intermediate, you should be earning between $100 – $250 which is about 40,000 naira to 100,000

  • Expert

There’s no limit to what you can earn as a social media expert. Many experts have built a six, even seven-figure business from managing social media accounts. 

You can even become an agency. 

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How to become a social media manager


To become a social media manager, you need to learn and be flexible because these social media platforms keep updating their platforms. 

The resources I shared above have really helped in my journey to building a seven-figure social media management business. I would like to hear if you found any of them useful. 

Also, let me know if this post was helpful. Support my blog by sharing this post with someone.

Click here to join my telegram group.

Feel free to reach out to me on Instagram.

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